Freemium : Free + Premium

  Our Freemium concept is contrasted by giving a customer one (or 10%) free item in order to sell ninety-nine (or 90%) other items. Freemium will offer customers 90-99% of the basic items free, and sell 1-10% of the premium items.

  The old principle used in marketing to attract customers to your place is by offering free items with the intent that the customers will be interested in the company's other products. However, by using the 'Ventures Model', we are able break down the service into features; thus, we give the company's basic features for free in order to keep the customer with our business, and sale a fraction of the best features in order to make money.

  The idea behind the term premium is that if you want to make life more convenient...then you pay a premium.

  One example of this is subscribing to a free online game, which is about simulating your days at school, which includes you being involved in love stories and gossip. One part of the game involves you catching a bus so that you can meet a friend at school. One problem, though, is that it is quite boring to have to wait for the bus and travel to school. But if you pay a premium, then you will be given the power to tele-transport to the school instantly. In short , even though you have free access to the online game, paying for a premium feature allows the game experience to be easier, faster, and more powerful.