Its-Post-Time.com is a management system that assists a horse's trainer, owner, driver, and handicapper by providing information on all standardbred races. This concept provides horsemen with a first time opportunity to view horselines and racelines in both technical and graphic presentations. This revolutionary management system also allows horsemen to select horses, establish conditions, and send queries to racing offices without having to make a phone call. The management system offers a search engine to help claim horses based on personalized criteria. This business formula, while original, features elements that have been proven to be successful in the horse racing industry, such as race programs, horse racelines, statistics, race results, newsline, etc.

  Its-Post-Time.com recognizes two things: an effective marketing plan is vital to the success of every business venture and that horse racing is a small world as it pertains to news and how quickly it spreads. Thus, our company will utilize a word-of-mouth campaign, which can be used to reach many prospective clients, as well as print over 10,000 brochures which will be provided to reputed handicappers. After accomplishing this, we believe that it is only a matter of weeks until we are able to contact the majority of horsemen in the industry.

  This business venture is well under way in its development, both in terms of the company's infrastructure and financing. Regarding the infrastructure, Its-Post-Time.com has already designed the website's interface – with menus and images, as well as flash banners, scripts for menus and links, and programs for recording horse racing to the database. All that remains to be developed is the layout for the pages and CMS. In terms of financing for Its-Post-Time.com, the company's founder, Alain Lamontagne, has already committed to an initial investment of $25K. $25K is all that remains to be paid in order to make the concept for this business venture a reality. This will prove to be profitable, since Its-Post-Time.comexpects to make $10K/month after its first year and reach a 30% market share within two years.

  Based in Toronto, Ontario, Canada, Its-Post-Time.com has an estimated $100K value and business advantages that includes providing customers with advanced and diversified presentations, information that can be sent to computers, phones and PDA's, and offering the most up-to-date features and services found on the Internet.

1. Name: Its Post time

2. Domain: its-post-time.com / itspostime.net

3. Idea: Its-Post-Time.com is a management system that assists a horse's trainer, owner, driver, and handicapper by providing information on all standardbred races. This concept provides horsemen with a first time opportunity to view horselines and racelines in both technical and graphic presentations. This revolutionary management system also allows horsemen to select horses, establish conditions, and send queries to racing offices without having to make a phone call. The management system offers a search engine to help “claim” horses based on personalize criteria. The site also offers traditional services such as race programs, horse racelines, statistics, race results, newsline, etc.

4. Competitor: The primary competitors for Its-Post-Time.com are as follows:

• trackmaster.com
• ustrotting.com
• standardbredcanada.ca
• brisnet.com

5. Competitor services: Some of the services that the competitors of Its-Post-Time.com provides include:

• Racing news
• Traditional race programs and horse racelines
• Driver and trainer summaries
• Rrace entries and results
• Limited statistics

6. Competitor service fee: To acquire our competitors services, you must pay the following:

• Advertisement : $400/month per ads (at least 10 ads running constantly.)
• Membership : $30/month per horsemen.

7. Its-Post-Time.com Service Fees:

• Initial ads - $100/month up to 10 ads
• Membership
  ◦ Basic Service $10 /year
  ◦ Full Service $10 /month
  ◦ Live Service $40 /month

8. Customer Pool: (Data provided by Standardbred Canada, UsTrotting)

	Canada	United State
Driver	$1,105	$2,500 ~
Trainer	$2,455	$4,300 ~
Owner	$10,040	$30,000 ~
Handicapper	$100,000	$1,000,000+

9. Marketing: Its-Post-Time.com recognizes that world of horse racing is small when concerning news and how quickly it spreads among horsemen. Thus, our company will utilize an efficient word-of-mouth campaign that can be used to reach many prospective clients. We will also print over 10,000 brochures which will be provided to reputed handicappers in the world of horse racing. After accomplishing this, we believe that it is only a matter of weeks until we are able to contact the majority of horsemen in the industry.

10. Stages of Development:

• Module 1 – Design the website interface with menus and images. (Done)
• Module 2 – Design flash banners for advertisement. (Done)
• Module 3 – Script menus and links to pages. (Done)
• Module 4 – Programs for recording horse racing to database. (Done)
• Module 5 – Layout presentation pages for customer viewing. (in progress)
• Module 6 - Build CMS for client request to view. (in progress)

11. Project Team: Here are the capable professionals who are on our team:

• Alain Lamontagne - Entrepreneur
• Vitali Makhov - Lamp Programmer
• Mykola Kardash - CMS Programmer
• Dave Araya - Designer
• Guinn Terry Davis - Content Editor

12. Investment:

• Investment #1 - $25,000 (Alain Lamontagne)
  Provided by Alain Lamontagne, this investment is allocated for the website's design, webpage presentations, statistic programming, menu scripts, and ad banners.
• Investment #2 - $25,000
  This funding, which we are currently seeking, will be used to for necessary components of the website's CMS, database buildup, marketing, and service agent for 6 months of operation.

13. Income Projection: Our company is expected to reach a 30% share of the market within 2 year. (The following income is per month basis.)

• Running Ads:         $1,000 (first 12 months) - $4,000 (potential)
• Basic Membership: $1,200 (first 12 month) - $90,000 (potential at 30% of the market)
• Full Membership :   $10,000 (first 12 month) - $1,200,000 (potential at 30% of the market)
• Live Membership :  $2,800 (first 12 month) - $240,000 (potential at 30% of the market)

14. Expense Projection:

• Basic expense – Service Agent will be paid $500/month. (This includes an average of one hour per day for data entry.)
• After Initiate Live Service – Service Agent will be paid $2000 per month.

15. Royalty: The royalty payments of Its-Post-Time.com shall be bestowed upon Alain Lamontagne, and will comprise of 2% of the company's sales.

16. Director Commission: The commission for the director of the project shall be 10% of the gross profit.

17. Investor Share: The investor shares will be split up in this fashion:

• Alain Lamontagne – 50.00%
• Second investor – 50.00%

18. Value Proposition: The estimated value of the company, $100,000 has been evaluated by the following:

Research	$ 10,000
Marketing	$ 1,000
Cash Flow	$ 6,500
Establishment	$ 5,000
Developing	$ 30,000
Market Value	$ 47,500
Total =	$100,000

19. Our Advantage: Listed below are some of the many advantages our synergetic platform offers: (the “Synergetic platform” of our corporation is considered a proprietary technology.)

• Provides our customers with advanced and diversified presentations.
• Sends information to any computer, including phone and PDA's
• Offers the most up-to-date features and services found on the Internet.

20. Future Expansion: Some of the plans will look forward to working on include:

• Offering instant racing results to Desktop & Smartphones.
• Live racing events online.
• Sending notices to horsemen via SMS phone service.
• Expansion of the management system to thoroughbred horses and covering both.
• domestic and international races.